نوع مقاله : مقاله مروری
عنوان مقاله English
نویسنده English
In the classical tradition, the "religious audience" received, rejected, or interpreted one-way messages from the religious institution. Algorithm-driven platforms have challenged this model, as today's audience is simultaneously a consumer, republisher, and producer. This article aims to present a model explaining the audience's multifaceted roles in relation to platform architecture and the distribution of religious authority. This research is an analytical, documentary-conceptual study. Forty-two sources (21 domestic and 21 international) were purposefully selected, assessed, and synthesized using thematic analysis. The unit of analysis was the conceptual proposition of each source. A five-component model emerged: two structural components (platform/algorithm architecture and the dynamics of religious authorities) shaping the context for action, and three agent-based components (selective consumption, reproduction/republishing, and independent production) arising from the audience's decoding. The output of this cycle is the reconstruction of a networked religious identity, which affects structural components via a feedback loop. Four testable propositions and two conditions for falsification were extracted. This untested theoretical framework features four key contributions: centering the audience; breaking down audience activity into three operational roles; reinterpreting domestic problem-oriented findings as falsifiable propositions; and separating the descriptive-empirical layer from the normative one. Testing the model requires local behavioral data.
کلیدواژهها English